About shm
strategic healthcare marketing (shm) was established by Sarah Hyde in 2004.
shm is a niche agency specialising in consultative advice, strategic planning and subsequent implementation in the healthcare market.
shm works with you to truly understand your needs and aspirations, and then tailors advice on this basis. It is this personal approach that clients value.
Specific areas of work have included;
- Marketing plans and strategic advice
- Development and ongoing secretariat duties of advisory boards and committees
- Key opinion leader development and management
- Third party endorsements
- Educational medical meetings and materials
- Medical writing
- Web site planning and development
- Social media strategy
Sectors in which shm has consulted include, but are not limited to;
- Pharmaceutical Industry
- Pharmacy Hospitals and Retail
- Specialist Doctor Clinics
- GP Clinics
- Aged Care
- Wellness and mindfulness
Sarah is tertiary educated in both the nursing and business fields; she provides her clients with a unique skill mix and a deep market understanding of the healthcare sector.
In her spare time she enjoys most sport either as a participant or spectator. She plays regular serious golf and lawn bowls for fun! An avid reader, theatre goer, walker and gardener she believes her life mirrors her advice – measured and balanced with flair!
SHM Sarah Hyde
Services
Often a full strategic review of your business or brand will expose risks or better still undercover opportunities. shm can review your business, its place in the market and then provide plans to realise these opportunities.
shm has established and managed in excess of 50 medical advisory boards over the last few decades. Advisory boards are an excellent way to keep an external finger on your business or brands pulse. Keep your assets in the best of health!
‘The right writer writes the right communication for the right end reader’
Medical writing has become established as an important function, especially in the pharmaceutical industry, because it requires specialised knowledge and skills to be able to write scientific documents which are well- structured, and presented in a clear and lucid manner for the appropriate audience.
shm medical writers each have writing skills for different end readers, from the consumer through to specialist clinicians.
Your website is your window to the consumer. The consumer is playing a much more active role in today’s medical market. The consumer is invested in their health, it is important that your website is easy to navigate, accurate and helpful. shm is very pleased to partner with Bigwig Advertising & Digital for all digtal marketing services.
Continuing professional development (CPD) involves educational activities to enhance medical competence in medical knowledge and skills. shm has developed accredited educational programs on behalf of pharmaceutical companies for many therapeutic areas and audiences, including GPs, allied health and specialist audiences.
shm have had extensive experience developing collateral to help you promote and enhance your brand. Consistent messaging is achieved through a balance of factual information, promotional content, and entertainment. This collateral may take the form of brochures, visual aids, web content, product data sheets, video vignettes the list is endless.
shm partner with the team at ChinaShop design for the creative execution of marketing and communication strategy when required.
Testimonials
I first began working with Sarah when she was appointed to drive an increase in recognition and regard for the Calvary SA brand. Sarah introduced the current Calvary SA branding, informed by consumer focus groups and extensive stakeholder feedback.
Sarah’s eye for detail and strong work ethic was evident in the organisation and delivery of many high level events for launches, milestone celebrations, and clinical accreditation. It is a pleasure to see now the fruits of those efforts over the years and the sustained increase in recognition and regard for the Calvary SA brand.
Sarah is a professional with passion and commitment to quickly deliver results. Working with Sarah I have been provided with consistent and stable advice and support on strategic imperatives and tactics. Her knowledge and network is vast and she clearly has a solid and up to date understanding of the Medical Devices and Pharmaceutical industry as well as corporate, private and public institution formalities, which is important in order to successfully engage. I look forward to continued work with Sarah on various projects, and highly recommend Sarah and her team to anyone considering upcoming projects.
Over the years, Sarah/shm has assisted us with various projects such as advisory boards, market reviews and marketing consultancy work. Her knowledge of the industry and contacts have proven to be invaluable in both pre and post launch phases.
Get in touch
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